Bibliographic citations
Móran, M., Santos, A. (2018). Identificación de oportunidad de negocio para la exportación de joyas de plata ley 0,925 a Estados Unidos en el año 2018 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/13647
Móran, M., Santos, A. Identificación de oportunidad de negocio para la exportación de joyas de plata ley 0,925 a Estados Unidos en el año 2018 [Tesis]. PE: Universidad Privada del Norte; 2018. https://hdl.handle.net/11537/13647
@misc{renati/513331,
title = "Identificación de oportunidad de negocio para la exportación de joyas de plata ley 0,925 a Estados Unidos en el año 2018",
author = "Santos Pérez, Alberto Enrique",
publisher = "Universidad Privada del Norte",
year = "2018"
}
The present research work entitled “Identification of business opportunity for the export of silver jewelry law 0.925 to the United States in 2018“, aims to determine through an investigation if Peruvian exports of silver jewelry are viable in the United States based on determinants such as competition, size, niche of the market, consumer profile, trend and preferences in jewelry. Likewise, the development of this work was carried out through simple descriptive documentary research. The research methodology used for the development of the thesis is non- experimental - transactional because it collects data in a single moment to describe a phenomenon. The present thesis is made with the purpose of being a base or starting point so that companies exporting silver jewelry have a greater interest and thus generate a business opportunity marketing to the world. On the other hand, this research is generating the application of a research method such as interviews with relevant organizations regarding the research topic in this project and thus generate valid and reliable knowledge towards our stated objectives. In addition, we want to confirm if there is a business opportunity for the export of Peruvian jewelry made by Peruvian companies and know the behavior of the United States market analyzing the product, the market, its environment and the profile of the consumer, will also help the producers of silver jewelry to be interested in export to the United States. This research paper presents results from primary sources obtained from PROMPERÚ, Ministry of Foreign Trade and Tourism, US Embassy, Universidad Privada del Norte, Esan School of Business, Pontifical Catholic University of Peru, University of Applied Sciences, Prompex, jewelry trend magazines which are presented in reports, newspaper articles, among others; of which were related and compared to have an analysis close to reality through secondary sources obtained mainly statistical bases and historical data of Trade statistics for international business development TRADE MAP (international entity), VERITRADE, the National Superintendence of Customs and Tax Administration - SUNAT, SIICEX. In conclusion, the trade balance of a country should always be reflected in a positive manner and as it is known that this is so, exports must be greater than imports, It is clear that this does not determine whether a country is good or bad economically. Identifying a business opportunity is not easy, it is rather something that requires research, many sources of data and time, but in this way, it is encouraged to export in this case “silver jewelry“, taking advantage of the fact that Peru is a silver producer. In 2016, Peru was the second largest silver producer in the world. In addition to competing with other countries in the exports of silver jewelry however despite being a producer of the raw material is still a bit far from being among the first suppliers of silver jewelry to the world such as India, Thailand, and Germany. This is due to the fact that even in Peru it is not necessary for exporting companies to increase and improve their internationalization processes to meet the world's demand. The United States is its main client, followed by Chile and Spain, but the United States accounts for 57% of exports of silver jewelry, therefore, what is sought is to increase that market share that is already available through the opportunities that are They found. It is recommended the use of Balanced Score Card or dashboard that is a process management tool to implement strategies after analyzing the objectives of a company, without it companies are unable to direct their actions towards their vision and even on the road to include new strategies and processes. Also, the strategic use of social media, the use of state-of-the-art machinery is important, although it requires high investment. Finally, it is recommended that companies place greater emphasis on generating strategic alliances with mines that extract silver, such as the Casapalca mine (Lima), Cerro de Pasco (Pasco), Julcani (Huancavelica), Huarón (Pasco) and which offers many more advantages than illegal mining especially for export because legal mines allow you to guarantee price stability for periods so that you can quote and obtain the profit margin required by the company, in addition to receiving certificates of origin, certificates of sustainability, care for the environment, good practices, among others. All this together provides added value.
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