Bibliographic citations
Alva, V., (2020). Factores de competitividad empresarial desde la perspectiva interna de la unidad de negocio de helados D’Onofrio, 2019 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/24185
Alva, V., Factores de competitividad empresarial desde la perspectiva interna de la unidad de negocio de helados D’Onofrio, 2019 [Tesis]. PE: Universidad Privada del Norte; 2020. https://hdl.handle.net/11537/24185
@mastersthesis{renati/513020,
title = "Factores de competitividad empresarial desde la perspectiva interna de la unidad de negocio de helados D’Onofrio, 2019",
author = "Alva Grados, Victor Arturo",
publisher = "Universidad Privada del Norte",
year = "2020"
}
Business competitiveness is a key element for growth, development and sustainability in companies. Organizations use competitiveness to preserve or increase their market share based on innovative business strategies. The purpose of this research is to determine the competitive level of the Nestlé Ice Cream D'Onofrio Business Unit, evaluating internal aspects of it such as strategic planning, production and operations, quality assurance, marketing, accounting and finance, resources human, environmental management and information systems. To measure the competitiveness of the D’Onofrio Ice Cream Business Unit, the IDB Competitiveness Map instrument was used. The data was collected from the 92 surveys applied to employees in the D’Onofrio areas. The main findings of this study indicate that the D’Onofrio Ice Cream Business Unit has a “Very high” level of competitiveness (82%). In addition, the strategic planning dimension turned out to be more important for your level of competitiveness.
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