Bibliographic citations
Quintanilla, G., (2020). Características del comportamiento del consumidor de productos derivados del cannabis para uso medicinal de los pacientes de la “Asociación Marihuana Medicinal Trujillo-Perú“, Trujillo 2020 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/27185
Quintanilla, G., Características del comportamiento del consumidor de productos derivados del cannabis para uso medicinal de los pacientes de la “Asociación Marihuana Medicinal Trujillo-Perú“, Trujillo 2020 [Tesis]. PE: Universidad Privada del Norte; 2020. https://hdl.handle.net/11537/27185
@misc{renati/511924,
title = "Características del comportamiento del consumidor de productos derivados del cannabis para uso medicinal de los pacientes de la “Asociación Marihuana Medicinal Trujillo-Perú“, Trujillo 2020",
author = "Quintanilla Rojas, Gerald Raymond",
publisher = "Universidad Privada del Norte",
year = "2020"
}
This study aims to describe the characteristics of consumer behavior of cannabis-derived product for medicinal use of “Asociación Marihuana Medicinal Trujillo-Perú” through the application of a questionnaire based on Blackwell, Miniard and Engel’s model of process decision of consumer. This research comes in response to the legalization of medicinal cannabis in Perú and the need to investigate the characteristics and the behavior of present consumers of these products. The study is descriptive-exploratory, was carried out with a nonprobability sampling method of convenience. The online survey was completed by 47 patients. Findings reveals that participant had median age of 51 years, had a medium-low income. The 95,7% of them bought cannabis oil and the 85,1% used to buy these product in a compassion club. To the 51,1% of them he purchase frequency is monthly. They used it to treat chronic pain (36,2%), sleep disorder (36,2%), anxiety (29,8%), and headache (29,8%) among other symptoms. Suggestions were also found from patients who are not satisfied with the high prices, accessibility, and quality of these products. The Peruvian State is recommended to improve its commercial and logistic policies so that more companies can enter the market with a greater variety of cannabis oils at competitive prices and with quality standards.
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