La aplicación de la inteligencia comercial y su influencia en la importación de memorias RAM de la empresa Grupo Computel S.A.C 2016-2017

Abstract

RESUMEN El trabajo de investigación analiza si la aplicación de la inteligencia comercial influye en las importaciones de memorias RAM en la empresa Grupo Computel S.A.C. Asimismo, busca tener una data de proveedores confiables a largo plazo.

ABSTRACT The present investigation is entitled “The application of commercial intelligence and its influence on the import of RAM memories of the company Grupo Computel S.A.C. 2016- 2017“. The general objective: Analyze if the application of commercial intelligence influences imports of RAM memories of the company Grupo Computel SAC. 2016-2017. The study is not Experimental, descriptive, transversal. The type of research is basic. The study unit of the company Grupo Computel SAC. With respect to research techniques, descriptive statistics were used, the statistical program SPSS (Statistical Package for Social Sciences), Version 25, the Trade map database, customs and other commercial intelligence tools were used. The main conclusions reached: Through the tools of commercial intelligence, you can make a better study, through market research and statistical databases as you provided the pages of the Sunat and Trade map. Also, it could be seen that, in order to have reliable long-term suppliers, they must enter the CCL, in order to have confidence at the time of purchase, since they provide the registered user with the names of the registered Chinese suppliers, and their Once you can make a direct negotiation and buy directly from the factory to the company at destination. Key words: import, ram memories, commercial intelligence, costs, benefit