Bibliographic citations
Florian, V., (2021). Impacto de la afiliación a webs especializadas en el número de reservas de establecimientos hoteleros menores a categoría de 2 estrellas. Trujillo 2016-2017 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/27562
Florian, V., Impacto de la afiliación a webs especializadas en el número de reservas de establecimientos hoteleros menores a categoría de 2 estrellas. Trujillo 2016-2017 [Tesis]. PE: Universidad Privada del Norte; 2021. https://hdl.handle.net/11537/27562
@mastersthesis{renati/510507,
title = "Impacto de la afiliación a webs especializadas en el número de reservas de establecimientos hoteleros menores a categoría de 2 estrellas. Trujillo 2016-2017",
author = "Florian Paredes, Victor Hugo",
publisher = "Universidad Privada del Norte",
year = "2021"
}
The incorporation of technological progress by companies is nowadays a key factor in the development of business. In our country, businesses that are incorporating technology to integrate into the world will be successful. This is exactly what this research wants to show, that thanks to the support of specialized and 100% digital companies, businesses are able to multiply their chances of success. Specifically analyzing in a sector as dynamic and competitive as in the hotel establishments, where I have had a comparison of the results that have gone through in its existence: and the second, capture reservations using modern and digital channels tested by specialized web portals. The methodology we have used is Quantitative, Correlational, Longitudinal and Non Experimental. All this gives us a valid relationship with the impact of the incorporation to the specialized webs, in the number of reservations of the establishments smaller category to two stars of the city of Trujillo. The figures that I have achieved are irrefutable. It shows that there is a strong impact on the number of reservations received, which on average rise 243% after joining specialized websites. This brings with it a significant variation in revenue and business management as a whole. The satisfaction of the owners towards these portals is high and of great confidence in the business model. This shows that using technology to connect to digital media by this type of establishment if it works.
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