Bibliographic citations
Jara, E., (2016). Propuesta de implementación de un sistema de producción de ovoproductos para mejorar la comercialización en la empresa Avícola JB S.A.C. en la ciudad de Trujillo [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/10164
Jara, E., Propuesta de implementación de un sistema de producción de ovoproductos para mejorar la comercialización en la empresa Avícola JB S.A.C. en la ciudad de Trujillo [Tesis]. PE: Universidad Privada del Norte; 2016. https://hdl.handle.net/11537/10164
@misc{renati/509467,
title = "Propuesta de implementación de un sistema de producción de ovoproductos para mejorar la comercialización en la empresa Avícola JB S.A.C. en la ciudad de Trujillo",
author = "Jara Reyes, Eloísa Giuliana",
publisher = "Universidad Privada del Norte",
year = "2016"
}
The study stems from the need to improve the process of marketing in the company Avícola JB SAC of the city of Trujillo, in order to have sustainable growth over time through the introduction of egg products (pasteurized liquid egg), with safety features, free of bacteria, easy to use and avoiding wasteful. The production and marketing of egg products has progressed significantly in recent years. The main reason is to be attributed to the elimination of pathogenic microorganisms that may be found in the egg (Salmonella) as well as maintaining the physical-chemical characteristics after processing thereof. Currently, the city of Trujillo and the north have not been established firms engaged in the production of pasteurized liquid egg. Through market research it was determined that there is no habit of tobacco consumption, for what are considered as potential customers to restaurants, bakeries, pastry shops, hotels, companies of catering service. It aims to produce 419 941 kg of pasteurized liquid egg in the first year, according to the study. After the various phases of this study and analyzing the financial results of the study, subject to all conditions and technical recommendations can be deduced that this project is viable, executable and profitable . Finally the opportunity to feature the company's growth, as production and marketing of egg products is an untapped market in our area, so the opportunities for growth are encouraging and we can generate in the city of Trujillo a culture of consumption of with world-class sanitary standards.
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