Bibliographic citations
Chicchis, E., Guevara, C. (2021). Gestión de marca y su influencia en la fidelización de clientes de la veterinaria Sumaq Pets, Breña, 2020 [Universidad Peruana de Las Américas]. http://repositorio.ulasamericas.edu.pe/handle/upa/1198
Chicchis, E., Guevara, C. Gestión de marca y su influencia en la fidelización de clientes de la veterinaria Sumaq Pets, Breña, 2020 []. PE: Universidad Peruana de Las Américas; 2021. http://repositorio.ulasamericas.edu.pe/handle/upa/1198
@misc{renati/4991,
title = "Gestión de marca y su influencia en la fidelización de clientes de la veterinaria Sumaq Pets, Breña, 2020",
author = "Guevara Peralta, Cecilia",
publisher = "Universidad Peruana de Las Américas",
year = "2021"
}
In this investigation, the problem is expressed: How does brand management influence the loyalty of customers of the veterinary Company Sumaq Pets, Breña, 2020? the following hypothesis was considered: Brand management influences the loyalty of the customers of the veterinarian Sumaq, Pets Breña, 2020. To achieve this project, the objective was to determine how brand management influences the customer loyalty of the veterinary company Sumaq Pets, Breña, 2020. The research was application, descriptive level – explanatory correlate, non-experimental methodological design, the population was composed of 60 people and 24 questions were asked in a questionnaire for each regular client living in the district of Breña; was not considered a sample. The Likert survey was used to collect the data. The processing to get the data was sorted, they were manually registered to be computerized in Microsoft Excel. To have the reliability range was used cronbach'salpha method, being this 0.95, qualified as very high. The data was then analyzed and displayed in tables and graphs to be understood. It is concluded that the result 0.95, has a meaning that there is a relationship considered positive for the variables under study, in addition this level of bilateral high correlation is p000 being this less than 0.05 rejecting the null hypothesis and this is accepted. That said, it is concluded that there is a significant relationship between brand management and customer loyalty of the veterinarian Sumaq Pets, Breña, 2020.
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