Bibliographic citations
Salazar, J., (2008). Desarrollo de una estrategia de marketing social orientada al incremento de competencias empresariales de las MYPE de la Región Cerro de Pasco [Tesis, Universidad Nacional Mayor de San Marcos]. https://hdl.handle.net/20.500.12672/422
Salazar, J., Desarrollo de una estrategia de marketing social orientada al incremento de competencias empresariales de las MYPE de la Región Cerro de Pasco [Tesis]. PE: Universidad Nacional Mayor de San Marcos; 2008. https://hdl.handle.net/20.500.12672/422
@misc{renati/491976,
title = "Desarrollo de una estrategia de marketing social orientada al incremento de competencias empresariales de las MYPE de la Región Cerro de Pasco",
author = "Salazar Alcarraz, Jesús Moisés",
publisher = "Universidad Nacional Mayor de San Marcos",
year = "2008"
}
The objective of this research is to systematize the experience of the University of Daniel Alcides Carrion, located in the Cerro de Pasco region in Peru of planning its actions towards the micro and small firms (MYPE) in the region, promoting entrepreneurial values among them, with the aim to increase their competitiveness and entrepreneurial attitude in the everyday activities in managing the economic units. In this sense, this work brings innovation by determining a new strategy of social marketing that will allow promoting and developing the MYPE through the University. For that, as a method of validating the hypothesis, an ex-ante and ex-post questionnaire is proposed, that evaluates the relevant differences that have been produced through participating in the programme, a grade of internalization, and satisfaction from the concepts implemented in the given activity.
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