Bibliographic citations
Moncada, M., (2023). Marketing experiencial y lealtad del cliente en los pacientes de una clínica odontológica en La Libertad, 2020 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/33003
Moncada, M., Marketing experiencial y lealtad del cliente en los pacientes de una clínica odontológica en La Libertad, 2020 [Tesis]. PE: Universidad Privada del Norte; 2023. https://hdl.handle.net/11537/33003
@misc{renati/452043,
title = "Marketing experiencial y lealtad del cliente en los pacientes de una clínica odontológica en La Libertad, 2020",
author = "Moncada D'angelo, Martha Luisa",
publisher = "Universidad Privada del Norte",
year = "2023"
}
The general objective of this thesis is to determine the relationship between experiential marketing and customer loyalty in patients at a dental clinic in La Libertad, 2020. Experiential marketing is evaluated taking into account the intrinsic characteristics of a health service and as the basis of the dimensions of: sensation, feeling, thought, action and relationship; this hand in hand with the possible relationship of patient loyalty through its dimension of fidelity, price sensitivity and behaviors. The research is developed under a non-experimental, correlational and cross-sectional methodology. The study population was represented by male and female patients over 16 years of age who visited the dental clinic; The survey was used as a technique to collect data as well as its instruments, the questionnaire. The sample to be evaluated gave a total of 329 patients. The results of the research allow us to verify the hypothesis, therefore it is concluded that there is a positive and significant relationship between experiential marketing and customer loyalty in the patients of a Dental Clinic in La Libertad, 2020; with a Rho Spearman value: +0.775.
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