Bibliographic citations
This is an automatically generated citacion. Modify it if you see fit
Gonzalez, M., (2017). El mercado de EEUU como una oportunidad de negocio para la exportación de café de quinua 2017 – 2021 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/13621
Gonzalez, M., El mercado de EEUU como una oportunidad de negocio para la exportación de café de quinua 2017 – 2021 [Tesis]. PE: Universidad Privada del Norte; 2017. https://hdl.handle.net/11537/13621
@misc{renati/451046,
title = "El mercado de EEUU como una oportunidad de negocio para la exportación de café de quinua 2017 – 2021",
author = "Gonzalez Carranza, Marilyn",
publisher = "Universidad Privada del Norte",
year = "2017"
}
Title: El mercado de EEUU como una oportunidad de negocio para la exportación de café de quinua 2017 – 2021
Authors(s): Gonzalez Carranza, Marilyn
Advisor(s): Garcia Gutti, Alan
Keywords: Café; Quinoa; Exportaciones; Mercado Internacional; Negocios internacionales
OCDE field: https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 31-Mar-2017
Institution: Universidad Privada del Norte
Abstract: El presente informe de tesis denominado “El mercado de EEUU como una
oportunidad de negocio para la exportación de café de quinua 2017 – 2021”
consiste en la creación de un café de quinua como alternativa saludable para
aquellas personas que gustan del sabor del café pero que por diversos motivos de
salud no pueden consumirlo. Asimismo, tiene por finalidad realizar un estudio de
oportunidades de negocio dirigido a las empresas que quieran incursionar en la
exportación de un producto nuevo a Estados Unidos.
Para ello, se procedió a analizar la tendencia de consumo de los estadounidenses
de productos saludables a base de quinua analizando también la tendencia de
consumo de café de este país. Asimismo, se investigó acerca de la situación
arancelaria del mercado objetivo para la exportación el café de quinua, encontrando
un libre acceso al mercado estadounidense gracias al Acuerdo de Promoción
Comercial Perú-EEUU (TLC). Se analizaron las importaciones estadounidenses de
quinua, así como la evolución y tendencia de las exportaciones peruanas de quinua
al mundo y a Estados Unidos durante el periodo 2012 – 2015, con el objetivo de
demostrar la prosperidad del segmento de mercado para el café de quinua en dicho
país. Por último, se realizó un estudio de factibilidad para la exportación a Estados
Unidos de café de quinua peruana para la empresa Productos Andinos S.A.C. para
el periodo 2017 – 2021 a fin de demostrar que la exportación de café de quinua al
mercado americano es totalmente viable.
Finalmente se concluyó que el mercado de Estados Unidos constituye una
oportunidad de negocio significativa para la exportación de café de quinua peruana,
razón por la cual deberá ser aprovechada por los exportadores peruanos para
lograr el éxito en dicho mercado.
The following thesis report called "The market of the USA as a business opportunity for the export of quinoa coffee 2017 - 2021" consists of the creation of a quinoa coffee as healthy alternative for those people who like the flavor of the coffee but due to different reasons of health cannot consume it. Likewise, aims to realize a study of business opportunities for those companies who wish to export a new product to The United States. In order to accomplish that, it was necessary to analyze the trend of American consumption of healthy products based on quinoa, also analyzing the trends in coffee consumption in this country. Likewise, the following thesis report investigates about the target market’s tariff factor applied to the quinoa coffee by what we found a free access to the American market thanks to the United States – Peru Trade Promotion Agreement. The quinoa American imports were analyzed, as well as the evolution and trend of the quinoa Peruvian exports to the world and to The United States during the period 2012 – 2015 in order to demonstrate the prosperity of the segment of market for the quinoa coffee in the USA. Lastly, a feasibility study for the export of quinoa coffee to the USA was elaborated for the company Productos Andinos S.A.C for the period 2017 – 2021 in order to demonstrate that the quinoa coffee export is totally viable to the American market. Finally, the thesis report concludes that the United States symbolizes a significant business opportunity for the export of Peruvian quinoa coffee, reason why, it should be used by the Peruvian producers and exporters in order to succeed in the American market.
The following thesis report called "The market of the USA as a business opportunity for the export of quinoa coffee 2017 - 2021" consists of the creation of a quinoa coffee as healthy alternative for those people who like the flavor of the coffee but due to different reasons of health cannot consume it. Likewise, aims to realize a study of business opportunities for those companies who wish to export a new product to The United States. In order to accomplish that, it was necessary to analyze the trend of American consumption of healthy products based on quinoa, also analyzing the trends in coffee consumption in this country. Likewise, the following thesis report investigates about the target market’s tariff factor applied to the quinoa coffee by what we found a free access to the American market thanks to the United States – Peru Trade Promotion Agreement. The quinoa American imports were analyzed, as well as the evolution and trend of the quinoa Peruvian exports to the world and to The United States during the period 2012 – 2015 in order to demonstrate the prosperity of the segment of market for the quinoa coffee in the USA. Lastly, a feasibility study for the export of quinoa coffee to the USA was elaborated for the company Productos Andinos S.A.C for the period 2017 – 2021 in order to demonstrate that the quinoa coffee export is totally viable to the American market. Finally, the thesis report concludes that the United States symbolizes a significant business opportunity for the export of Peruvian quinoa coffee, reason why, it should be used by the Peruvian producers and exporters in order to succeed in the American market.
Link to repository: https://hdl.handle.net/11537/13621
Discipline: Administración y Negocios Internacionales
Grade or title grantor: Universidad Privada del Norte. Facultad de Negocios
Grade or title: Licenciado en Administración y Negocios Internacionales
Register date: 2-Aug-2018
This item is licensed under a Creative Commons License