Bibliographic citations
Dávila, N., Mozombite, O. (2018). Relación del plan estratégico para el posicionamiento de las empresas del sector turismo del distrito de Miraflores, Lima 2017 [Trabajo de investigación, Universidad Privada del Norte]. https://hdl.handle.net/11537/13070
Dávila, N., Mozombite, O. Relación del plan estratégico para el posicionamiento de las empresas del sector turismo del distrito de Miraflores, Lima 2017 [Trabajo de investigación]. PE: Universidad Privada del Norte; 2018. https://hdl.handle.net/11537/13070
@misc{renati/450832,
title = "Relación del plan estratégico para el posicionamiento de las empresas del sector turismo del distrito de Miraflores, Lima 2017",
author = "Mozombite Cabellos, Owen",
publisher = "Universidad Privada del Norte",
year = "2018"
}
The present research work entitled "Relationship of the Strategic Plan for the Positioning of Companies in the Tourism Sector of the District of Miraflores, Lima 2017" is justified in the small number of companies that have achieved a positioning in the tourism services market in the district of Miraflores, likewise this investigation has like fundamental objective to determine if it exists or not a relation of the strategic plan with the positioning of the companies of the tourism sector. For which, we have used the survey as a technique and as an instrument the questionnaire, the sample is made up of 126 companies. Finally, the results obtained have been processed in the statistical program SPSS, which has allowed us to observe that there is a relationship between both variables, which is considerable, which leads us to accept the general hypothesis raised. On the other hand, the results also indicate that only some of the companies (among which are the most representative) are those that carry out a strategic plan, which means that, in the medium or long term, the benefits will be reflected in the positioning of the brand.
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