Bibliographic citations
Lingan, B., (2022). Influencia de las redes sociales de la asociación Wuf en la concientización entorno al maltrato animal en los alumnos de comunicación y publicidad de una universidad de Trujillo en 2021-1 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/31369
Lingan, B., Influencia de las redes sociales de la asociación Wuf en la concientización entorno al maltrato animal en los alumnos de comunicación y publicidad de una universidad de Trujillo en 2021-1 [Tesis]. PE: Universidad Privada del Norte; 2022. https://hdl.handle.net/11537/31369
@misc{renati/450064,
title = "Influencia de las redes sociales de la asociación Wuf en la concientización entorno al maltrato animal en los alumnos de comunicación y publicidad de una universidad de Trujillo en 2021-1",
author = "Lingan Moreno, Beatriz",
publisher = "Universidad Privada del Norte",
year = "2022"
}
The present thesis is an analysis of the communication strategies used in an animal rights association, proving the effectivity on the use of these strategies against animal cruelty in the students of Communication and Publicity in a university located in Trujillo. For this study, the methodology applied was descriptive-correlational, with a non-experimental design. As an investigation technique, a poll was taken, which had a validation of 0.97 of Alfa of Cronbach. It was concluded that there is a strong influence from the animal rights advertisement in the awareness towards animal abuse in the students previously mentioned, as it shows the lineal regression test with a result of 0,72, which determines the hypothesis as valid.
This item is licensed under a Creative Commons License