Bibliographic citations
Diaz, G., Alarcon, L., Prada, W., Marcovich, B. (2018). Incremento Del Nivel De Persistencia De Los Clientes De Los Sectores Socioeconómicos A Y B Con La Implantación Del Marketing Relacional En La Empresa El Pacifico Vida Cía. De Seguros Y Reaseguros [Trabajo de investigación, Universidad Peruana de las Américas]. http://repositorio.ulasamericas.edu.pe/handle/upa/465
Diaz, G., Alarcon, L., Prada, W., Marcovich, B. Incremento Del Nivel De Persistencia De Los Clientes De Los Sectores Socioeconómicos A Y B Con La Implantación Del Marketing Relacional En La Empresa El Pacifico Vida Cía. De Seguros Y Reaseguros [Trabajo de investigación]. : Universidad Peruana de las Américas; 2018. http://repositorio.ulasamericas.edu.pe/handle/upa/465
@misc{renati/4485,
title = "Incremento Del Nivel De Persistencia De Los Clientes De Los Sectores Socioeconómicos A Y B Con La Implantación Del Marketing Relacional En La Empresa El Pacifico Vida Cía. De Seguros Y Reaseguros",
author = "Marcovich Barrantes, Blado Guillermo",
publisher = "Universidad Peruana de las Américas",
year = "2018"
}
The present research project proposes the implementation of Relational Marketing in the company El Pacifico VIDA Cía. of Insurance and Reinsurance, which will be implemented using the Six Market Model, strategy proposed by Peck H, Payne A, Christopher M, Clark M. (1999). With the implementation of this marketing strategy or model, the company would obtain greater knowledge about its customers, and improve the process of attention, the idea is to achieve a long-term relationship between both (company and client). The problem that exists in the company El Pacifico VIDA Cía. of Insurance and Reinsurance is that the persistence, method by which the numerical data of values related to the investment of a certain company is measured, in this case we show The persistence of the company El Pacifico VIDA Cía. of Insurance and Reinsurance which is according to the source of the client's Management Office, through the Persistence report at the close of July 2014: The Persistence of Life decreased from 76.35% in June, to 76.07%, for the month of July. Therefore, the objective is to increase the level of persistence of the clients of the socio-economic sectors "A and B" of the company but with the implementation of the Relational Marketing, the loyalty of the client would be obtained where this is more accessible to the acquisition of new products and services provided by the company.
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