Bibliographic citations
Cuba, B., (2018). Impacto del uso de propaganda basada en contenido audiovisual en la página de Facebook del partido político Peruanos Por el Kambio (PPK), en la decisión de voto de estudiantes de la Universidad Privada del Norte en las elecciones presidenciales peruanas de 2016 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/13976
Cuba, B., Impacto del uso de propaganda basada en contenido audiovisual en la página de Facebook del partido político Peruanos Por el Kambio (PPK), en la decisión de voto de estudiantes de la Universidad Privada del Norte en las elecciones presidenciales peruanas de 2016 [Tesis]. PE: Universidad Privada del Norte; 2018. https://hdl.handle.net/11537/13976
@misc{renati/443900,
title = "Impacto del uso de propaganda basada en contenido audiovisual en la página de Facebook del partido político Peruanos Por el Kambio (PPK), en la decisión de voto de estudiantes de la Universidad Privada del Norte en las elecciones presidenciales peruanas de 2016",
author = "Cuba Mederos, Baruch Alonso",
publisher = "Universidad Privada del Norte",
year = "2018"
}
ABSTRACT This report has the to determine the way in which the use of propaganda based on audiovisual content (graphic pieces and spots) on the Facebook page of the political party Peruanos Por el Kambio (PPK) has oriented the voter intention of students of the Universidad Privada del Norte in the 2016 peruvian presidential elections. It was analysed only the second round of that elections. It is carried out a survey in order to establish the reasons that moved that vote intention. The study is done according to the universe of 720 students in voting age, determining a sample of 128 university students of the Communications Faculty of the Universidad Privada del Norte. Likewise, it is done to a qualitative study of the audiovisual content of the graphic pieces and spots of the propaganda used in the facebook page of Peruanos por el Kambio political party. In this regard, there are used observational guides. This process allows to reach this conclusion: the audiovisual content of the political propaganda of Peruanos Por el Kambio had a significant impact on the voting intention. Finally, based on the study carried out, a list of important recommendations for its use in the digital strategies and the communication in the social networks of the electoral campaigns in the future is drawn up.
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