Bibliographic citations
Huaman, P., Lopez, S. (2023). Aplicación de la inteligencia comercial de los procedimientos logísticos en el comercio nacional de la empresa Logística y Comercializadora Happy Family – unidad de ventas retail de Wiraccocha del Perú durante el 2021 - 2022 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/35600
Huaman, P., Lopez, S. Aplicación de la inteligencia comercial de los procedimientos logísticos en el comercio nacional de la empresa Logística y Comercializadora Happy Family – unidad de ventas retail de Wiraccocha del Perú durante el 2021 - 2022 [Tesis]. PE: Universidad Privada del Norte; 2023. https://hdl.handle.net/11537/35600
@misc{renati/442281,
title = "Aplicación de la inteligencia comercial de los procedimientos logísticos en el comercio nacional de la empresa Logística y Comercializadora Happy Family – unidad de ventas retail de Wiraccocha del Perú durante el 2021 - 2022",
author = "Lopez Lopez, Stewar Tulio",
publisher = "Universidad Privada del Norte",
year = "2023"
}
This research work was carried out in a Wiraccocha organic products distribution company, whose objective is to determine the impact of Commercial Intelligence on the national trade of the Happy Family Logistics and Marketing company - Wiraccocha retail sales unit. The problems that were found were poor warehouse management (it did not have signage, storage model, defined processes for each staff), poor inventory management having an ERI 90% less than the 95% range, being unacceptable, in addition to not using the commercial intelligence for your project to introduce Wiraccocha products to the national market. First, the state of the company in 2021 was analyzed to then evaluate the benefits of the application of the research, the type of research used, the sample to be used and the techniques and instruments for data collection are explained. which were the survey, analysis of information, documents and records of the company. Then, the analysis of the Pareto diagram was carried out to choose 8 products out of the 10 that represent the most profitability for the company, to know the national market, commercial intelligence tools were used (Promperú, siicex, website Ministry of Agrarian Development and Irrigation of the Peru). The results obtained show favorable aspects with respect to profitability in 0.19% with respect to profitability of sales (RV), identification of processes, efficiency in warehouse management in 65.59%, greater reliability of inventory accuracy, information real time, national market information. Finally, the limitations for the development of this thesis were shown, the comparison with respect to other national and international studies, the implications and finally the conclusions of the project in which it is indicated that Business Intelligence had a favorable impact on a the Happy Family Logistics and Marketing company - Wiraccocha retail sales unit, to enter and have a greater participation in the national market for its Wiraccocha brand products.
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