Bibliographic citations
Martinez, G., Mena, A. (2023). Impacto de la inteligencia artificial a través del ChatBot en la agilidad de la gestión comercial en clínica dental, Trujillo, 2023 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/36307
Martinez, G., Mena, A. Impacto de la inteligencia artificial a través del ChatBot en la agilidad de la gestión comercial en clínica dental, Trujillo, 2023 [Tesis]. PE: Universidad Privada del Norte; 2023. https://hdl.handle.net/11537/36307
@misc{renati/442280,
title = "Impacto de la inteligencia artificial a través del ChatBot en la agilidad de la gestión comercial en clínica dental, Trujillo, 2023",
author = "Mena Peña, Alex Jair",
publisher = "Universidad Privada del Norte",
year = "2023"
}
The study aimed to determine the impact of artificial intelligence through the Chatbot on the comercial agility of management in a dental clinic in Trujillo. For this purpose, a quantitative research with qualitative procedures was designed, using a quasi-experimental, prospective, and applied approach. The scale was employed to measure the commercial agility of the dental clinic from the perspective of its patients and the characteristics that a chatbot should display on Facebook and WhatsApp social media platforms. Data collection was complemented with interviews of the three main specialists in the organization's management. The scales were applied to a sample of 165 patients at pre and post-tests. In the interim, the use of the chatbot was implemented through the Facebook fan page and the WhatsApp business service. After the application and use of the chatbot during the months of June and July, an average level of 3.81/5 points was found. This increased by 22.13%, reaching a score of 4.65/5. As a result, it can be affirmed that the implementation of the chatbot had a favorable and highly significant impact on the commercial agility of the dental clinic in Trujillo.
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