Bibliographic citations
Baldwin, K., Rivera, J. (2023). El marketing de contenidos y la decisión de compra de productos cosméticos importados en mujeres millennials de Lima Metropolitana 2023 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/36098
Baldwin, K., Rivera, J. El marketing de contenidos y la decisión de compra de productos cosméticos importados en mujeres millennials de Lima Metropolitana 2023 [Tesis]. PE: Universidad Privada del Norte; 2023. https://hdl.handle.net/11537/36098
@misc{renati/441581,
title = "El marketing de contenidos y la decisión de compra de productos cosméticos importados en mujeres millennials de Lima Metropolitana 2023",
author = "Rivera Rodriguez, Jery",
publisher = "Universidad Privada del Norte",
year = "2023"
}
The present investigation entitled "Content marketing and the purchase decision of imported cosmetic products in millennial women of Metropolitan Lima 2023" The purpose is to examine the connection established between content marketing and the purchase decision of cosmetic products. imported into millennial women of Metropolitan Lima 2023. The quantitative approach methodology was used with a non-experimental approach, with a correlational design. The population that was calculated according to the CPI is 1,293,471 women, also performing the simple random sample calculation using a margin of error of 5.87, 280 women were obtained. The technique used to collect information from the target audience was carried out through surveys with a total of 33 questions. From the results it was obtained that when finding credibility through Cronbach's Alpha it had a very good reliability because the values of each variable are close to 1. On the other hand, the Spearman qualification coefficient was applied, resulting in 0.792, reaching the conclusion that there is a relationship between both variables. In conclusion, to achieve consumer loyalty, companies must direct their marketing strategies towards creating valuable content that adapts to identified needs.
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