Bibliographic citations
Lujan, K., (2021). Estrategias de comunicación para mejorar la imagen de la empresa Agroindustrial Paramonga S. A. A. en los distritos de Paramonga y Pativilca [Trabajo de suficiencia profesional, Universidad Privada del Norte]. https://hdl.handle.net/11537/28867
Lujan, K., Estrategias de comunicación para mejorar la imagen de la empresa Agroindustrial Paramonga S. A. A. en los distritos de Paramonga y Pativilca [Trabajo de suficiencia profesional]. PE: Universidad Privada del Norte; 2021. https://hdl.handle.net/11537/28867
@misc{renati/431640,
title = "Estrategias de comunicación para mejorar la imagen de la empresa Agroindustrial Paramonga S. A. A. en los distritos de Paramonga y Pativilca",
author = "Lujan Romero, Kiara Jackeline",
publisher = "Universidad Privada del Norte",
year = "2021"
}
This work of professional sufficiency is developed with the support of the position that I hold as Communications and Corporate Image Coordinator at Agro Industrial Paramonga S.A.A., an agro-industrial company that produces sugar and products derived from sugar cane. The company in question has as a strategic objective that the communications area generates communication strategies to improve the image and reputation of the company in its areas of influence, which includes the districts of Paramonga and Pativilca, located in the province of Barranca, department of Lima. The company presented the difficulty of obtaining more than 50 % qualification in the dimensions of good and very good image in its image and reputation surveys in 2015, 2016 and 2017. The survey that is carried out annually on a sample stratified population of the districts of Paramonga and Pativilca. For this reason, a diagnosis of the situation in the communications area was made, where it was identified that equipment and technology should be acquired to modernize activities. It was also determined that its communication platforms should be reorganized and the presence of the company's content on local channels should be implemented through advertising or audiovisual infomercials, and image measurement should be maintained through an annual survey.
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