Bibliographic citations
Huamán, A., Esquivel, D. (2018). El plan financiero y su incidencia en la situación económica y financiera de la empresa Grupo Palermo SRL en la ciudad de Trujillo en el año 2017 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/13586
Huamán, A., Esquivel, D. El plan financiero y su incidencia en la situación económica y financiera de la empresa Grupo Palermo SRL en la ciudad de Trujillo en el año 2017 [Tesis]. PE: Universidad Privada del Norte; 2018. https://hdl.handle.net/11537/13586
@misc{renati/429946,
title = "El plan financiero y su incidencia en la situación económica y financiera de la empresa Grupo Palermo SRL en la ciudad de Trujillo en el año 2017",
author = "Esquivel Montes, Doménica Viviana",
publisher = "Universidad Privada del Norte",
year = "2018"
}
This research complies with the demonstration of the improvement of the economic and financial situation of the company Grupo Palermo SRL through the implementation of a financial plan, designing the defective parts of the financial analysis process, purchase of merchandise and requirement for contracting Personnel, improving revenue growth and reducing administrative, sales and financial expenses, the latter was achieved through a refinance of the debt, improving the economic and financial situation of the company, this will be demonstrated through Liquidity indicators (current ratio, working capital, acid test, effectiveness ratio), management (Cash Conversion Cycle), indebtedness (short term debt, long term, total and capital structure) and finally indicators Of return (ROA, ROE, gross margin, operating and net). The designs were reflected in the Sales Budgets, purchases, sales expenses, administrative expenses, financial debt and cash flow taking into account the impact and quantification of the improvements for each one, then apply them and seek improvement in revenue and reduction Of expenses, having the control and the percentage of compliance to ensure the effectiveness of the financial plan. Once the financial plan was implemented, the improvement in all its indicators (liquidity, management, indebtedness and profitability) was verified.
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