Bibliographic citations
Ale, E., (2018). Estrategias de comercialización al mercado de Estados Unidos para las exportaciones de arándanos frescos de los agricultores de la región de La Libertad, 2017 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/14235
Ale, E., Estrategias de comercialización al mercado de Estados Unidos para las exportaciones de arándanos frescos de los agricultores de la región de La Libertad, 2017 [Tesis]. PE: Universidad Privada del Norte; 2018. https://hdl.handle.net/11537/14235
@misc{renati/422072,
title = "Estrategias de comercialización al mercado de Estados Unidos para las exportaciones de arándanos frescos de los agricultores de la región de La Libertad, 2017",
author = "Ale Cruz, Estephany Lisset",
publisher = "Universidad Privada del Norte",
year = "2018"
}
The objective of the thesis report is to determine if marketing strategies influence the export of fresh blueberries from farmers in the La Libertad region, developing the Marketing Mix strategy, which will enable farmers to acquire the necessary Knowledge and technical tools Regarding the management of the plan of marketing, to be able to export, for example, to the United States market, which is one of the main importing countries of blueberries. For this study, a sample of 64 fresh blueberry farmers from the province, of Virú, department of La Libertad was used as a sample and a questionnaire of 17 questions was applied based on the Likert scale. It is important to highlight the support of the Ministry of Production o farmers, through the Centers for Productive innovation and Technology Transfer (CITE), specifically the agroindustrial CITE Chavimochic, who provides training, technical assistance and technology transfer to blueberry farmers, which turns out to be highly positive, sustainable and profitable due to the commitment of farmers in the implementation of strategic alliances with various state programs and projects, among others. In this sense, the development of an adequate marketing strategy influences exports, which has made it possible to improve the competitiveness of farmers, who will have new business opportunities of the national and international markets.
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