Bibliographic citations
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Sanchez, E., Vivar, M. (2022). Estrategia de marketing digital para el posicionamiento de la empresa Ares Extreme S. R. L., 2022 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/31591
Sanchez, E., Vivar, M. Estrategia de marketing digital para el posicionamiento de la empresa Ares Extreme S. R. L., 2022 [Tesis]. PE: Universidad Privada del Norte; 2022. https://hdl.handle.net/11537/31591
@misc{renati/419786,
title = "Estrategia de marketing digital para el posicionamiento de la empresa Ares Extreme S. R. L., 2022",
author = "Vivar Carrascal, Marko Andre",
publisher = "Universidad Privada del Norte",
year = "2022"
}
Title: Estrategia de marketing digital para el posicionamiento de la empresa Ares Extreme S. R. L., 2022
Advisor(s): Silvera Arcos, Susan Madeleine
Keywords: Marketing; Marketing en internet; Posicionamiento; Estrategia de marketing; Digital marketing; Positioning
OCDE field: https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 5-Aug-2022
Institution: Universidad Privada del Norte
Abstract: En el presente trabajo de investigación titulada “Estrategias de marketing digital para el posicionamiento de la empresa Ares Extreme S.R.L., 2022”. Cuyo objetivo general muestra la relación que existe entre el marketing digital y posicionamiento de la empresa.
El diseño que se aplicó fue descriptivo correlacional de corte transversal, dicho sea de paso de enfoque cuantitativo. La población estuvo formada por 23 colaboradores de la empresa Ares Extreme, dedido a que la muestra es menor a 50 individuos se toma en cuenta que la muestra y la población son equivalentes.
La técnica empleada de recolección de datos fue mediante la aplicación de la encuesta propiamente elaborada, para determinar la relación de ambas variables de investigación. El procedimiento fue la entrega de encuestas de 22 preguntas a la muestra de 23 colaboradores, por consiguiente las respuestas anónimas fueron organizadas en Excel, para luego procesarlos al sistema estadístico SPSSVersion26. Por último, estos datos se establecieron por medio de tablas, figuras y aplicación de estadísticas de contrastación de hipótesis para probar su validez.
En cuanto a los resultados obtenidos, se comprueba la hipótesis general la cual indica la relación existente entre el marketing digital y posicionamiento de la empresa Ares Extreme S.R.L., 2022; puesto que el valor de significancia resultó “0.000” (sig. bilateral), es decir un valor menor al nivel de significancia (0.05), por lo tanto, se acepta la hipótesis alterna H1 y se rechaza la hipótesis nula H0. Así mismo, se obtuvo el coeficiente “0.722” siendo una correlación positiva alta. En conclusión, la relación de ambas variables es directa, por lo que el marketing digital en la empresa de Paintball si mejora, también lo hará el posicionamiento.
In the present research work entitled "Digital marketing strategies for the positioning of the company Ares Extreme S.R.L., 2022". Whose general objective shows the relationship between digital marketing and positioning of the company. The design that was applied was a cross-sectional correlational descriptive, incidentally, a quantitative approach. The population consisted of 23 employees of the Ares Extreme company, since the sample is less than 50 individuals, it is taken into account that the sample and the population are equivalent. The data collection technique used was through the application of the survey itself, to determine the relationship between both research variables. The procedure was the delivery of surveys of 22 questions to the sample of 23 collaborators, therefore the anonymous responses were organized in Excel, and then processed to the statistical system SPSSVersion26. Finally, these data were established through tables, figures and the application of hypothesis testing statistics to test their validity. Regarding the results obtained, the general hypothesis is verified, which indicates the relationship between digital marketing and positioning of the company Ares Extreme S.R.L., 2022; since the significance value was “0.000” (bilateral sig.), that is, a value less than the significance level (0.05), therefore, the alternate hypothesis H1 is accepted and the null hypothesis H0 is rejected. Likewise, the coefficient "0.722" was obtained, being a high positive correlation. In conclusion, the relationship between both variables is direct, so that digital marketing in the Paintball company also improves positioning.
In the present research work entitled "Digital marketing strategies for the positioning of the company Ares Extreme S.R.L., 2022". Whose general objective shows the relationship between digital marketing and positioning of the company. The design that was applied was a cross-sectional correlational descriptive, incidentally, a quantitative approach. The population consisted of 23 employees of the Ares Extreme company, since the sample is less than 50 individuals, it is taken into account that the sample and the population are equivalent. The data collection technique used was through the application of the survey itself, to determine the relationship between both research variables. The procedure was the delivery of surveys of 22 questions to the sample of 23 collaborators, therefore the anonymous responses were organized in Excel, and then processed to the statistical system SPSSVersion26. Finally, these data were established through tables, figures and the application of hypothesis testing statistics to test their validity. Regarding the results obtained, the general hypothesis is verified, which indicates the relationship between digital marketing and positioning of the company Ares Extreme S.R.L., 2022; since the significance value was “0.000” (bilateral sig.), that is, a value less than the significance level (0.05), therefore, the alternate hypothesis H1 is accepted and the null hypothesis H0 is rejected. Likewise, the coefficient "0.722" was obtained, being a high positive correlation. In conclusion, the relationship between both variables is direct, so that digital marketing in the Paintball company also improves positioning.
Link to repository: https://hdl.handle.net/11537/31591
Discipline: Administración
Grade or title grantor: Universidad Privada del Norte. Facultad de Negocios
Grade or title: Licenciado en Administración
Juror: Robles Fabián, Daniel Amadeo; Villamizar Morales, Patrick Michael; Chicchon Mendoza, Oscar
Register date: 24-Oct-2022
This item is licensed under a Creative Commons License