Bibliographic citations
Rodriguez, A., Cubas, R. (2024). Campañas informativas de impacto social en Facebook: “Cuida De Ti”, iniciativa del Programa de Comunicación Social Mis Primeros Tres [Trabajo de suficiencia profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/674944
Rodriguez, A., Cubas, R. Campañas informativas de impacto social en Facebook: “Cuida De Ti”, iniciativa del Programa de Comunicación Social Mis Primeros Tres [Trabajo de suficiencia profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/674944
@misc{renati/419721,
title = "Campañas informativas de impacto social en Facebook: “Cuida De Ti”, iniciativa del Programa de Comunicación Social Mis Primeros Tres",
author = "Cubas Sanchez, Rayza Mariabel",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
In Peru, due to the pandemic and social isolation that began in March 2020, the mental health of the population was affected, particularly those families responsible for the care and upbringing of children aged 0 to 3 years. This age range represents the early childhood stage of human development, during which the foundations of behavior and development are established. Therefore, the Baltazar and Nicolás Foundation focuses on initiatives that promote proper upbringing, considering early childhood as one of the most important social assets of the country. In this context, the Social Communication Program Mis Primeros Tres was created, an initiative aimed at forming an informed digital community about child-rearing. This Professional Sufficiency Project aims to analyze the development of the informational campaign "Cuida de Ti," part of the Social Communication Program Mis Primeros Tres (MPT) by the Baltazar and Nicolás Foundation, on the social network Facebook. This communication proposal developed a content strategy related to the mental health care of families caring for young children in Peru. To understand the execution of this campaign, the elements of the publications were described, including the creation of graphic pieces and accompanying texts. Additionally, a relationship is proposed between the identified key messages and the mental health indicators they aimed to address. This project is relevant because it was one of the first informational campaigns conducted in response to the problems caused by the pandemic and social isolation. The "Cuida de ti" informational campaign set a precedent in the implementation of social impact campaigns related to the mental health of families caring for children under 3 years old, as it was based on evidence and included messages that addressed specific problems of its audience.
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