Bibliographic citations
Mitrani, N., Condado, S. (2024). Caso Contracara: El proceso de transformación digital de un programa universitario de entrevistas en línea hacia un periodismo remoto durante la pandemia del COVID-19 (Temporadas 1 y 2) [Trabajo de suficiencia profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/674946
Mitrani, N., Condado, S. Caso Contracara: El proceso de transformación digital de un programa universitario de entrevistas en línea hacia un periodismo remoto durante la pandemia del COVID-19 (Temporadas 1 y 2) [Trabajo de suficiencia profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/674946
@misc{renati/419719,
title = "Caso Contracara: El proceso de transformación digital de un programa universitario de entrevistas en línea hacia un periodismo remoto durante la pandemia del COVID-19 (Temporadas 1 y 2)",
author = "Condado Trelles, Susana Alexandra",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
This study describes how Contracara, a digital interview program associated with a university media, ventured into remote journalism to stay on broadcast and improve the quality of its products in the face of the expansion of the coronavirus in 2020. The general objective is to show the digital transformation that the program underwent between its first and second seasons, taking as reference Susana Condado's professional experience as a producer of the show. A qualitative approach methodology was used, for which eight interviews were carried out with Contracara collaborators and a content analysis matrix was prepared to disaggregate the episodes broadcasted between 2019 and 2020. This investigation shows that the transition to remote journalism was efficient and beneficial for Contracara. The team produced more episodes than planned, and the number and relevance of the show's guests was expanded. The adoption of Skype and Zoom as work tools allowed serious, quality content to be disseminated despite the uncertainty. At the same time, it made it possible to continue training the faculty's students. The study contributes to understanding what remote journalism is and what digital transformation processes media outlets can experience during crises. Furthermore, it lays the foundations for the study of university media in the region.
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