Bibliographic citations
Mil, W., Cortez, S. (2024). La Reducción de la Participación de Mercado en el Segmento de Vans y su Relación Directa con el Marketing en la Empresa Diveimport [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/674701
Mil, W., Cortez, S. La Reducción de la Participación de Mercado en el Segmento de Vans y su Relación Directa con el Marketing en la Empresa Diveimport [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/674701
@misc{renati/419429,
title = "La Reducción de la Participación de Mercado en el Segmento de Vans y su Relación Directa con el Marketing en la Empresa Diveimport",
author = "Cortez Perez, Sonia Eliana",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
This professional work was carried out with the objective of providing a marketing proposal to improve sales, as well as increase the market share (Market Share) of the company Diveimport with its Vans product, taking into account that it has as a precedent its leadership in other heavy vehicle segments. As it is a professionally qualified job, the information from the organization was taken, as well as that which exists in the market on the automotive sector through the Automotive Association of Peru (AAP). The chosen proposal will be to choose to enhance its digital and traditional marketing that Diveimport currently manages, seeking to refine and work in the most opportune way, taking into account the movements that technology makes in a rapid and changing manner. Therefore, you must have enough budget to make the necessary changes and/or adjustments to be able to update and optimize the marketing plan in terms of professional knowledge and technology so that in this way you have the results that focus on being able to elevate the position of your company. the Vans line in the automotive market. By being able to adjust marketing plans to integrate better solutions and increase demand for Vans, Diveimport will be able to position itself as one of the most solid automotive companies in the market.
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