Bibliographic citations
La, M., Arce, D. (2024). La implementación de recursos digitales para el mejoramiento del canal de Youtube de la revista Infoconstrucción de abril a setiembre de 2023. [Trabajo de suficiencia profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/674399
La, M., Arce, D. La implementación de recursos digitales para el mejoramiento del canal de Youtube de la revista Infoconstrucción de abril a setiembre de 2023. [Trabajo de suficiencia profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/674399
@misc{renati/418890,
title = "La implementación de recursos digitales para el mejoramiento del canal de Youtube de la revista Infoconstrucción de abril a setiembre de 2023.",
author = "Arce Morales, Daniel Andre",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
This professional proficiency work focuses on the analysis of the journalistic resources implemented on the official YouTube channel of the digital magazine Infoconstrucción, the journalistic resource of the Peruvian company Mayo Educación Ejecutiva from April to September 2023. The objective of the research is to review the communication initiatives used on the YouTube platform: mini newscasts, special reports and interviews with specialists and personalities in the field of infrastructure and construction. The study proposes two concepts to understand the deployment of strategies: digital journalism and journalistic genres. The case is relevant to study because it projects lessons learned regarding the production and realization of journalistic content, the obstacles along the way and the varied diagnoses at the end. The research contributes to understanding how the strategies deployed can achieve certain results according to the interest of the media. However, they are not what was expected in all the journalistic resources deployed.
This item is licensed under a Creative Commons License