Bibliographic citations
Cuadros, G., Yalan, Y. (2024). El Marketing Digital como estrategia para la captación de clientes: Caso Plataforma Constructivo, empresa Pull Creativo Comunicaciones 2024 [Trabajo de suficiencia profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/674210
Cuadros, G., Yalan, Y. El Marketing Digital como estrategia para la captación de clientes: Caso Plataforma Constructivo, empresa Pull Creativo Comunicaciones 2024 [Trabajo de suficiencia profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/674210
@misc{renati/418675,
title = "El Marketing Digital como estrategia para la captación de clientes: Caso Plataforma Constructivo, empresa Pull Creativo Comunicaciones 2024",
author = "Yalan Valenzuela, Yockasta Natalia",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
This work of professional competence focuses on the optimization of digital marketing strategies for customer acquisition in Plataforma CONSTRUCTIVO, which is a platform of courses and training for the sectors of Architecture and Interior Design, Construction and Mining. In an increasingly digitalized environment, effective customer acquisition has become a challenge for organizations that are looking to expand their reach and increase their sales. In this context, this paper focuses on exploring digital marketing strategies that can enhance the impact of campaigns in the face of emerging marketing trends. The main objective of this research is to identify and analyze the best approaches to optimize customer acquisition. Various strategies, tools and platforms available for communication and engagement with target audiences are examined. Throughout the study, the importance of personalization, segmentation and performance measurement are highlighted as key elements for successful digital campaigns. As a result, recommendations and concrete strategies are proposed to enhance the impact of digital campaigns to be used; these are based on the experience gained both in academia and in the workplace. With this, we seek to increase customer acquisition, with the aim of boosting the growth and expansion of the Plataforma Constructivo.
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