Bibliographic citations
Arias, P., Suárez, D. (2024). Plan estratégico de marketing para el diseño de una plataforma educativa enfocada en la industria farmacéutica. [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/674006
Arias, P., Suárez, D. Plan estratégico de marketing para el diseño de una plataforma educativa enfocada en la industria farmacéutica. [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/674006
@misc{renati/418132,
title = "Plan estratégico de marketing para el diseño de una plataforma educativa enfocada en la industria farmacéutica.",
author = "Suárez Torres, David Alonso",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
The purpose of this thesis is to propose the design of a web platform that provides educational, dynamic and productive information, as a guide for the doctor to empower the patient with information about the functioning of their body and well-being of their health. The strategic plan has an investment of 409 thousand soles; The objective is to position the brand and generate added value through different marketing strategies that we will use throughout this plan. The main strategy is focused on providing solutions to health professionals; through educational materials in order to be a strategic ally providing timely information, with cutting-edge technologies. Ferrer International is an innovation pharmaceutical company based in Barcelona; with direct presence in 9 subsidiaries and present in more than 120 countries; Its main contribution is to improve people's quality of life. Ferrer Perú markets ethical medicines and focuses on three strong therapeutic areas; neurology, gastroenterology and respiratory. In the last semester of the 2022 period there has been a drop in demand generation and competitive advantage, one of the problems is due to the presence of generic products and brand copy products with low prices. And the competitive disadvantage is that the competition is implementing exclusive web platforms for doctors and patients, supporting the promotion and generation of demand.
This item is licensed under a Creative Commons License