Bibliographic citations
García, J., Valle, J. (2024). Impacto de reputación (mianzi), interactividad y confianza en la intención de recompra de teléfonos inteligentes en redes sociales [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/673858
García, J., Valle, J. Impacto de reputación (mianzi), interactividad y confianza en la intención de recompra de teléfonos inteligentes en redes sociales [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/673858
@misc{renati/417773,
title = "Impacto de reputación (mianzi), interactividad y confianza en la intención de recompra de teléfonos inteligentes en redes sociales",
author = "Valle Silva-Santisteban, Jose Luis",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
The purpose of this study is to evaluate the impact of reputation (Mianzi), interactivity and trust in relation to consumers' intention to repurchase smartphones on social networks. For this, a quantitative investigation is proposed where a non-probabilistic sampling will be used. An online survey will be sent to a total sample of 400 people who have purchased a smartphone through social networks in the last 12 months. In addition, a five-point Likert scale will be applied and the information collected will be analyzed using a structural equation model. Finally, it is relevant to investigate in depth the sector of technological products and the factors that influence their repurchase due to the limited existing studies, where smartphones have the ability to increase the social position of the consumer and at the same time increase the possibilities to succeed in the market.
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