Bibliographic citations
Fernández, A., Condori, G. (2024). Antecedentes de la intención de recompra y el rol mediador de la actitud: Un estudio desde las aplicaciones móviles de tiendas por departamento [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/673654
Fernández, A., Condori, G. Antecedentes de la intención de recompra y el rol mediador de la actitud: Un estudio desde las aplicaciones móviles de tiendas por departamento [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/673654
@misc{renati/417161,
title = "Antecedentes de la intención de recompra y el rol mediador de la actitud: Un estudio desde las aplicaciones móviles de tiendas por departamento",
author = "Condori Toncconi, Gustavo",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
Mobile commerce has generated momentous changes in the daily life of users and in the development of markets. Despite its evolution, research on variables directed solely at factors related to consumers and their environment are extremely limited. The objective of this study is to demonstrate the influence of time saving orientation, lifestyle compatibility and social influence on repurchase intention through attitude in users of department store mobile applications. For this purpose, a quantitative approach is employed, and structural equation modelling (SEM) is applied to test the proposed hypotheses. The sample will consist of 400 people who have purchased at least once through department store applications in the last 6 months. Finally, the study aims to provide a contribution to the field of marketing and business, specifically to the mobile commerce sector, from a perspective related to attitude and behaviour during the consumption process and from an emerging context.
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