Bibliographic citations
Paz, A., Casamayor, R. (2024). La cultura organizacional en la eficiencia de los colaboradores del área de ventas del sector seguros Lima Metropolitana 2023 [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/673659
Paz, A., Casamayor, R. La cultura organizacional en la eficiencia de los colaboradores del área de ventas del sector seguros Lima Metropolitana 2023 [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/673659
@misc{renati/417118,
title = "La cultura organizacional en la eficiencia de los colaboradores del área de ventas del sector seguros Lima Metropolitana 2023",
author = "Casamayor Chávez, Rodrigo Alonso",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
Today's organizations highly value the behavior of their workers and measure them through the company's profit. For this reason, it has been identified that employers must have clear rules, values, beliefs and habits so that an employee can perform in the best way and achieve a good result. The general objective of this research work was to determine the influence of organizational culture on the efficiency of collaborators in the sales area of the insurance sector in Metropolitan Lima 2023. To do this, articles related to organizational culture and efficiency in the job. Likewise, a survey was designed with questions involving the dimensions of the two variables under study and was applied to a sample of 308 people from the sales area of the insurance sector. With the statistical analysis in the SPSS software, it was possible to observe the ordinal logistic regression coefficients with a value of 0.000 less than 0.05 and the Nagelkeroske R2 coefficient with a value of 59.8% where it is validated that organizational culture influences work efficiency. Likewise, it was confirmed together with the authors studied that it is important for organizations to pay close attention to the dimensions of organizational culture: mission, adaptability, involvement and consistency, which are the key to building a good culture in the company so that the worker can perform efficiently.
This item is licensed under a Creative Commons License