Bibliographic citations
Macedo, V., Sanchez, A. (2023). Estrategias de fidelización y el proceso de decisión de compra de los consumidores de productos del cuidado de la piel, Lima Metropolitana, 2023 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/35269
Macedo, V., Sanchez, A. Estrategias de fidelización y el proceso de decisión de compra de los consumidores de productos del cuidado de la piel, Lima Metropolitana, 2023 [Tesis]. PE: Universidad Privada del Norte; 2023. https://hdl.handle.net/11537/35269
@misc{renati/415307,
title = "Estrategias de fidelización y el proceso de decisión de compra de los consumidores de productos del cuidado de la piel, Lima Metropolitana, 2023",
author = "Sanchez Daza, Allison Soledad",
publisher = "Universidad Privada del Norte",
year = "2023"
}
The main objective of this research is to determine the relationship between loyalty strategies and the buyer decision process of consumers of skin care products in Metropolitan Lima in the year 2023. The methodology used was a quantitative approach, at a descriptive correlational level. The design is non-experimental cross-sectional. The selected sample was 384 people over 18 years of age. For data collection, a survey was used as a technique whose instrument was a questionnaire with a Likert scale design made up of 22 questions. The reliability analysis using Cronbach's Alpha yielded a result of 0.891. The results of the survey were tabulated in the Microsoft Excel program and analyzed in the statistical program SPSS version 25. The result was Rho Spearman = 0.504 with a significance level of 0.000. It is concluded that there is a very good and significant relationship between loyalty strategies and the purchase decision process of consumers of skin care products, Metropolitan Lima 2023.
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