Bibliographic citations
Peralta, J., (2018). Influencia de la gestión de un fanpage en el incremento de las ventas del Café Bar Donde Siempre de la ciudad de Cajamarca - 2017 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/13415
Peralta, J., Influencia de la gestión de un fanpage en el incremento de las ventas del Café Bar Donde Siempre de la ciudad de Cajamarca - 2017 [Tesis]. PE: Universidad Privada del Norte; 2018. https://hdl.handle.net/11537/13415
@misc{renati/415255,
title = "Influencia de la gestión de un fanpage en el incremento de las ventas del Café Bar Donde Siempre de la ciudad de Cajamarca - 2017",
author = "Peralta Quilcate, Jorge Guillermo",
publisher = "Universidad Privada del Norte",
year = "2018"
}
The main objective of this research was to demonstrate if the management of a Fan page (Facebook) increases the sales of the "Café Bar Donde Siempre" in the period from August to December 2017. This work corresponded to an experimental-quasiexperimental research In addition, all the research was developed using the methodology of Ceteris Paribus, which means that all the variables will remain constant except for one, in short, no remodeling was done to the premises, it was not spent on radio or print advertising and the personnel was not changed, the only variable was not kept constant was the management of the Fan page in the period from August to December 2017. As for the budget, which was used to promote the publications on the Fan page, these were modified little by little to see how it affected the sales of the bar in the period from August to December 2017. Once the research period was finished and the data was collected in tables, the graphs and corresponding analyzes were carried out in order to check whether the planned hypothesis was true or not. To which these results allowed us to verify that our hypothesis was true and therefore proved that the management of a Fan page did influence the growth of sales of the "Café Bar Donde Siempre".
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