Bibliographic citations
Flores, P., Cabrera, J. (2023). El uso de técnicas de marketing de The Room en Instagram para su rápido crecimiento y posicionamiento [Trabajo de suficiencia profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/671814
Flores, P., Cabrera, J. El uso de técnicas de marketing de The Room en Instagram para su rápido crecimiento y posicionamiento [Trabajo de suficiencia profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/671814
@misc{renati/413310,
title = "El uso de técnicas de marketing de The Room en Instagram para su rápido crecimiento y posicionamiento",
author = "Cabrera Maquera, Juan Diego",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
This study describes the marketing techniques employed by The Room on Instagram between 2021 and 2022. This objective is to examine which marketing techniques worked well for its rapid growth and positioning. The research examines how The Room strategically applied influencer marketing, the evolution of content creation, building trust, engaging followers and improving customer interaction. With four specific objectives: how was the collaboration with the influencers, describe the graphic style of the publications, highlight the components of the stories created by the followers and describe the interaction with customers in the posts. The findings highlight how The Room effectively increased followers and interactions thanks primarily to the use of influencers who are in line with the brand. An evolution is evident in the creation of content strategies, characterized by a shift towards a more visual approach and integration into the creation of reels. In summary, these findings help to understand the rapid growth and positioning of The Room on Instagram, reflecting a substantial increase in followers and greater interaction with the audience.
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