Bibliographic citations
Carranza, S., (2017). Relación entre estrategias de responsabilidad social aplicadas en la empresa Laredo S.A. y la percepción de imagen corporativa en los habitantes de Laredo 2016 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/13574
Carranza, S., Relación entre estrategias de responsabilidad social aplicadas en la empresa Laredo S.A. y la percepción de imagen corporativa en los habitantes de Laredo 2016 [Tesis]. PE: Universidad Privada del Norte; 2017. https://hdl.handle.net/11537/13574
@misc{renati/413110,
title = "Relación entre estrategias de responsabilidad social aplicadas en la empresa Laredo S.A. y la percepción de imagen corporativa en los habitantes de Laredo 2016",
author = "Carranza Aguirre, Susan Marycriss",
publisher = "Universidad Privada del Norte",
year = "2017"
}
In the present research work entitled "Relationship between social responsibility strategies applied in the company Laredo S.A. and the perception of the corporate image in the inhabitants of Laredo 2016", it was proposed to determine the type of relationship between the actions of social responsibility of the Company and the image that the inhabitants of Laredo perceived in the year of 2016. It was developed in a non-experimental study of quantitative method in a correlational design, using as the survey and the interview instrument. The results obtained allows us to affirm the validity of the proposed hypothesis: there is a significant positive relationship between the social responsibility of the agroindustrial company Laredo S.A. and the perception of the corporate Image by the inhabitants of Laredo. The company is aware of the well-being of the city and annually performs environmental projects that are viewed positively by the population, resulting in a stable relationship between both. It was stablished with a Pearson correlation value of 94.8% and a value of P = 0.002 between both variables with a significance of 5%. Likewise, the hypothesis was confirmed by a Chi square value of 49.9 at a significance level of 5%.
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