Bibliographic citations
Salas, L., (2023). Potenciación de la comunicación sobre las normas de “Promoción y Repitencia” y unificación del lenguaje visual del Colegio SS.CC. Recoleta [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/671433
Salas, L., Potenciación de la comunicación sobre las normas de “Promoción y Repitencia” y unificación del lenguaje visual del Colegio SS.CC. Recoleta [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/671433
@misc{renati/412407,
title = "Potenciación de la comunicación sobre las normas de “Promoción y Repitencia” y unificación del lenguaje visual del Colegio SS.CC. Recoleta",
author = "Salas Garay, Luis Antonio",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
The project entails the editorial proposal and design of educational material for Colegio SS.CC Recoleta, which provides information on "Promotion, Leveling, and Repetition" for the parents in the district of La Molina in Lima, Peru. It operates under the assumption that, through communication strategies, graphic design can strengthen the transmission of information, make the most of the layout of its format, and unify the visual language of its materials with those respective to the brand. The project unfolds from a focus on information design and editorial design, through which there has been a deepened understanding of the context, user needs, and the attributes that the educational institution wishes to display. Therefore, research and development methodologies have been articulated within the aforementioned areas. Additionally, a system of criteria based on the following: Abstraction, aesthetics, legibility, and innovation to evaluate both the original pieces and the final redesign. The graphic proposal consists of the redesign of the magazine Compartiendo and the announcement of "Promotion, Leveling, and Repetition", which encompass graphic elements -Logo, color palette, typographic palette, photographic style, patterns, and icons- that follow the visual language of the school and its attributes: Friendly, freedom, and cohesion. The validations carried out with the parents and the educational institution itself indicate that the proposal meets the user needs and consolidates into an attractive, flexible, and digital magazine design aimed at enhancing the transmission of information on "Promotion, Leveling, and Repetition" and is relevant at a crucial moment in the student's academic year.
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