Bibliographic citations
Osorio, M., Del, S. (2023). Propuesta de implementación de área de Marketing en la empresa Kantati Perú SAC [Trabajo de suficiencia profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/671134
Osorio, M., Del, S. Propuesta de implementación de área de Marketing en la empresa Kantati Perú SAC [Trabajo de suficiencia profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/671134
@misc{renati/411795,
title = "Propuesta de implementación de área de Marketing en la empresa Kantati Perú SAC",
author = "Del Castillo Romani, Sebastian Leonel",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
This professional proficiency work develops a current problem that is happening in the company Kantati Perú SAC, which is a Peruvian company dedicated to the sale of plastic products. The current problem refers to the absence of marketing that represents a disadvantage compared to its main competitors. Kantati Perú was created 5 years ago and is a branch of the parent company Kantati located in Ecuador, from where the products are imported and subsequently marketed through two sales channels: retail sector and sale to wholesalers. Next, a proposal will be analyzed, developed and proposed to provide a solution to the problem under the social, economic and administrative context in which the company in question is located.
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