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Salvatierra, M., Meza, R. (2023). Evaluación de costos de la empresa Pimpart SAC [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/671120
Salvatierra, M., Meza, R. Evaluación de costos de la empresa Pimpart SAC [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/671120
@misc{renati/411748,
title = "Evaluación de costos de la empresa Pimpart SAC",
author = "Meza Tafur, Rodolfo Orlando",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
Title: Evaluación de costos de la empresa Pimpart SAC
Advisor(s): Cotrina Ruiz, Rogers Manuel
Keywords: Target; Diagrama de flujo; Carga laboral; Diseño gráfico; Costo de adquisición; Target; Flowcharts; Workload; Graphic design; Customer acquisition cost
OCDE field: https://purl.org/pe-repo/ocde/ford#5.02.04; https://purl.org/pe-repo/ocde/ford#5.00.00
Issue Date: 20-Dec-2023
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: El presente trabajo de suficiencia profesional trata sobre la evaluación e implementación de una alternativa de solución frente a la situación problemática que atravesó la empresa Pimpart S.A.C. Esta se desempeña como agencia de diseño digital. Asimismo, la situación problemática mencionada consiste en la desorganización de procesos y de estructura de costos de la empresa. Lo cual, se generó por el crecimiento abrupto de ingresos durante la pandemia, y la posterior caída en la etapa post pandemia. En consecuencia. los ingresos decrecieran a mayor velocidad que los costos. En el análisis de la situación problemática se identificaron los siguientes criterios de decisión: costo de adquisición, punto de equilibrio y carga laboral. Y se analizaron los ratios: margen bruto, productividad, costo de adquisición fidelización y ticket de compra. Esto, con el fin de analizar la situación inicial y cada una de las siguientes soluciones: reestructuración del personal y gasto publicitario para reducir costos; reestructuración de los procesos de atención al cliente y reventa, además de la implementación de un flujograma formal; y cambio de target con un relanzamiento del negocio orientado al sector premium. Resultó como mejor alternativa esta última, y la implementación consistió en el lanzamiento de una nueva unidad de negocio llamada Yuyay art. Con el fin de atender el sector socioeconómico A con una política mayor en precios y diferenciación por calidad. Asimismo, esta implementación se planificó para un periodo de 4 meses, y se espera como resultado una mejora significativa del margen bruto y carga laboral.
This professional sufficiency project deals with the assessment and implementation of an alternative solution to address the problematic situation that the company Pimpart S.A.C. faced. This company operates as a digital design agency. The mentioned problematic situation revolves around the disorganization of both the company's processes and cost structure. This situation arose due to the sudden increase in revenue during the pandemic and the subsequent decline in the post-pandemic phase. Consequently, the revenues decreased at a faster rate than the costs. In the analysis of the problematic situation, the following decision criteria were identified: acquisition cost, break-even point, and workload. In addition, ratios such as gross margin, productivity, acquisition cost for customer loyalty, and purchase ticket were analyzed. This was done in order to assess the initial state of the company and each of the following solution alternatives: personnel restructuring and advertising expenditure to reduce costs; restructuring of customer service and resale processes, along with the implementation of a formal flowchart; and a change in the target customer base with a business relaunch aimed at the premium sector. The latter option emerged as the best alternative, and the implementation involved the launch of a new business unit named "Yuyay art." This was done to cater to the socioeconomic sector A by implementing a higher pricing policy with greater quality differentiation than the current business. Furthermore, this implementation was planned for a 4-month period, with the expectation of a significant improvement in gross margin and workload as the result.
This professional sufficiency project deals with the assessment and implementation of an alternative solution to address the problematic situation that the company Pimpart S.A.C. faced. This company operates as a digital design agency. The mentioned problematic situation revolves around the disorganization of both the company's processes and cost structure. This situation arose due to the sudden increase in revenue during the pandemic and the subsequent decline in the post-pandemic phase. Consequently, the revenues decreased at a faster rate than the costs. In the analysis of the problematic situation, the following decision criteria were identified: acquisition cost, break-even point, and workload. In addition, ratios such as gross margin, productivity, acquisition cost for customer loyalty, and purchase ticket were analyzed. This was done in order to assess the initial state of the company and each of the following solution alternatives: personnel restructuring and advertising expenditure to reduce costs; restructuring of customer service and resale processes, along with the implementation of a formal flowchart; and a change in the target customer base with a business relaunch aimed at the premium sector. The latter option emerged as the best alternative, and the implementation involved the launch of a new business unit named "Yuyay art." This was done to cater to the socioeconomic sector A by implementing a higher pricing policy with greater quality differentiation than the current business. Furthermore, this implementation was planned for a 4-month period, with the expectation of a significant improvement in gross margin and workload as the result.
Link to repository: http://hdl.handle.net/10757/671120
Discipline: Administración y Negocios Internacionales
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). Facultad de Negocios
Grade or title: Licenciado en Negocios Internacionales
Juror: Medina De La Cruz, Rose Marie; Letts Morante, Carlos Alberto
Register date: 13-Jan-2024
This item is licensed under a Creative Commons License