Bibliographic citations
Armebianchi, K., Escudero, C. (2023). Propuesta de mejora de procesos con herramientas digitales para la Dirección de Información y Relaciones Públicas del Club Recreacional Centro Naval del Perú sede San Borja para 2024 [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/671040
Armebianchi, K., Escudero, C. Propuesta de mejora de procesos con herramientas digitales para la Dirección de Información y Relaciones Públicas del Club Recreacional Centro Naval del Perú sede San Borja para 2024 [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/671040
@misc{renati/411607,
title = "Propuesta de mejora de procesos con herramientas digitales para la Dirección de Información y Relaciones Públicas del Club Recreacional Centro Naval del Perú sede San Borja para 2024",
author = "Escudero Godenzi, Carlos Gustavo",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
Currently, all companies seek to prevail. That is why it is necessary to be at the forefront of new trends and constant automation. "San Borja Naval Center" is one of the most recognized recreational places nationwide. Therefore, it is necessary to establish improvements in work processes, identifying and implementing methods that follow arduous and constant research. For this paper, a study was carried out on the application of agile methodologies, with the implementation of a collaborative CRM, which has an automated system that allows to the client an experience of efficiency and speed in their requirements. In this way, these revised methodologies will make it possible to apply ways to carry out automation in public relations processes and increasingly achieve a highly competitive level in areas for customer service, financial and social. In order to do this, different methodologies were contrasted, such as knowledge management in organizations. And for that, we proposed Design Thinking as the most appropriate solution focused on the users and knowing their needs to provide innovative solutions. However, we consider that this transformation must begin with work teams as part of the organization's strategy. Although it is true, the focus on this methodology does not prevent the influence of others, which are of the utmost importance to help in the development of a good product. This allows self -management, agile and creative equipment, through the approach of collaborative group work.
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