Bibliographic citations
Rodriguez, J., Reyes, S. (2023). Salud post Covid-19: Implementación de la estrategia de comunicación del Minsa para la Semana Nacional de la Prevención “Chequéate Perú”, realizada entre los meses de abril y mayo del 2023 [Trabajo de suficiencia profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/670462
Rodriguez, J., Reyes, S. Salud post Covid-19: Implementación de la estrategia de comunicación del Minsa para la Semana Nacional de la Prevención “Chequéate Perú”, realizada entre los meses de abril y mayo del 2023 [Trabajo de suficiencia profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/670462
@misc{renati/410291,
title = "Salud post Covid-19: Implementación de la estrategia de comunicación del Minsa para la Semana Nacional de la Prevención “Chequéate Perú”, realizada entre los meses de abril y mayo del 2023",
author = "Reyes Verastegui, Scarlet Helena",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
This professional proficiency work describes the communication strategy that was developed and implemented by the Communications Office of the Ministry of Health as part of the preventive campaign National Prevention Week “Chequéate Perú”. This campaign was developed between April and May 2023, and the communication strategy designed had the objectives of informing citizens about the details of the campaign, promoting the importance of preventive check-ups and raising awareness among strategic allies so that they can join to this national initiative, generating involvement and commitment to promote joint actions that benefit the population. The professional experience that is taken as a reference point for this work comes from Scarlet Reyes, who was part of the communications team and participated in the development of the aforementioned communication strategy, which was composed of four stages: launch, development, closure and maintenance of the preventive culture. For the purposes of this academic work, a set of communication actions that were carried out during the first three stages of the strategy are taken as a unit of analysis. The last one is not considered in this study because, at the end of this academic work, it is still ongoing. The study of the communication pieces left interesting findings that show a carefully planned strategy, which sought from the start to connect empathically with its target audience, using resources and tools in the construction of messages that generated identification, emotions and, above all, the expected response from citizens in relation to taking action for their preventive health.
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