Bibliographic citations
Ortiz, R., Linares, D. (2023). Análisis de las estrategias de marketing implementadas por la empresa RodaPrint en la incorporación del servicio de impresión Offset 2023 [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/670050
Ortiz, R., Linares, D. Análisis de las estrategias de marketing implementadas por la empresa RodaPrint en la incorporación del servicio de impresión Offset 2023 [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/670050
@misc{renati/409553,
title = "Análisis de las estrategias de marketing implementadas por la empresa RodaPrint en la incorporación del servicio de impresión Offset 2023",
author = "Linares Castillo, Diego Alonso",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
RodaPrint is a company that belongs to the graphic sector, which offers advertising printing services in digital and offset formats; the latter, incorporated in June 2023. The main objective of this research is to analyze the marketing strategies established by the company RodaPrint for the new Offset printing service, since the sales of this new service were not reaching the established results. which worried the company about the recovery of the investment. The case study is based on a qualitative approach, since it allowed the creation of theories and hypotheses with the help of semi-structured interviews, which facilitate the collection of information accompanied by different bibliographic sources to achieve a better understanding of the current situation of the company. In this work, three proposals are developed with different points of view, where they could provide a solution to the problem raised. After analyzing each of these, the choice of the best proposal to counteract the company's problems will be based.
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