Bibliographic citations
Vega, R., Jiménez, F. (2023). Ausencia de áreas de Ventas y Marketing por parte de la empresa Los Portales Tarma [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/670063
Vega, R., Jiménez, F. Ausencia de áreas de Ventas y Marketing por parte de la empresa Los Portales Tarma [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/670063
@misc{renati/409412,
title = "Ausencia de áreas de Ventas y Marketing por parte de la empresa Los Portales Tarma",
author = "Jiménez Araujo, Fathy Aldair",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
The subject of the article is the "Absence of sales and marketing area by the company Los Portales Tarma". The work originates due to the importance of conducting studies related to the development and feasibility of sales and marketing areas, which have a direct impact on the profitability and growth of businesses, in addition, the strategies that are developed are taken into account. The objectives are focused on the evaluation and implementation of the sales and marketing area in the company. This study is developed from a management perspective. Likewise, the research covers taking data from the year 2019. The study concludes that the absence of marketing and sales departments affects the company, influencing the lack of presence in the local market, limiting the ability to compete, limiting the development of effective strategies for promotion and identification of opportunities in the market; the implementation of this area would help to define solutions to these problems.
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