Bibliographic citations
Huertas, M., (2019). Nivel de recordación de la campaña publicitaria de Coca - Cola "destapa tu efervescencia" del año 2013, en los jóvenes de 25 a 30 años del distrito de Trujillo, 2019 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/29563
Huertas, M., Nivel de recordación de la campaña publicitaria de Coca - Cola "destapa tu efervescencia" del año 2013, en los jóvenes de 25 a 30 años del distrito de Trujillo, 2019 [Tesis]. PE: Universidad Privada del Norte; 2019. https://hdl.handle.net/11537/29563
@misc{renati/409260,
title = "Nivel de recordación de la campaña publicitaria de Coca - Cola "destapa tu efervescencia" del año 2013, en los jóvenes de 25 a 30 años del distrito de Trujillo, 2019",
author = "Huertas Rodriguez, Manuel Jesus",
publisher = "Universidad Privada del Norte",
year = "2019"
}
The purpose of this paper was to analyze the level of recall of the Coca-Cola advertising campaign of 2013 (uncover your effervescence) among young people between the ages of 25 and 30 in the district of Trujillo in 2019, that is, after six years of its launch. This work focused on assessing the power of remembrance of a well-developed advertising campaign worldwide. A company like The Coca-Cola Company has a positioning of more than one hundred years through positive and happy messages and this campaign was consistent with the identity of the brand. 'Uncover your effervescence' was characterized by the scope of your planning and creative team when analyzing your target audience, developing an innovative advertising campaign that allowed you to capture the interest and preferences of new consumers. The results obtained indicate that the target audience analyzed, identified with the emotional message proposed by the campaign, that means that consumers become more involved with a brand when they appeal to a communication that personalizes them and individualizes them by mentioning them with their own name. The present investigation concluded that in a city like Trujillo, people between 25 and 30 accepted this campaign, replicating the success it had in other latitudes of the world, so they would like the brand to carry out a similar campaign in a future mediate.
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