Bibliographic citations
Marinopulos, D., Sanchez, A. (2023). Motivación hedónica, visibilidad y conveniencia en relación con la intención de compra en aplicaciones móviles de delivery de comida [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/669580
Marinopulos, D., Sanchez, A. Motivación hedónica, visibilidad y conveniencia en relación con la intención de compra en aplicaciones móviles de delivery de comida [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/669580
@misc{renati/408563,
title = "Motivación hedónica, visibilidad y conveniencia en relación con la intención de compra en aplicaciones móviles de delivery de comida",
author = "Sanchez Guillen, Alvaro Jesus",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
Over the years, mobile food delivery applications have changed the lifestyle of many users. A determining factor, which drove the increase in the use of this type of applications, was the Covid 19 pandemic in which the entire Peruvian population was forced to safeguard their lives and those of their loved ones by controlling the social distance and following the correct health protocols dictated by the country's government. In this way, mobile food delivery applications have become an essential tool for the Peruvian citizen, and it is of our interest to know in depth the various factors that continue to drive and encourage the purchase of food within this type of applications and, in the same way, to know which of these are the ones that have a greater relevance and a better relationship with the consumer's intention to purchase.
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