Bibliographic citations
López, W., (2023). Packaging discográfico peruano como una experiencia interactiva de los melómanos en la era digital (2017-2021) [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/669209
López, W., Packaging discográfico peruano como una experiencia interactiva de los melómanos en la era digital (2017-2021) [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/669209
@misc{renati/407785,
title = "Packaging discográfico peruano como una experiencia interactiva de los melómanos en la era digital (2017-2021)",
author = "López Camero, William Sebastian",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
This research analyzes the participation of Peruvian record packaging design in physical format as an interactive experience for music lovers in the digital era. What is proposed is that the record packaging exercises, in a visual way, a complete experience that reflects an emotional value through various elements, in contrast to streaming, which only shows the cover. This research is qualitative, since album discs of albums of different musical genres produced by independent labels and artists in CD format from 2017 to 2021 were analyzed. In addition, it is complemented with interviews with experts who detail about the design of record packaging, interactive experience of the physical format and the phenomenon of the distribution of physical discs in the digital era. As a result of the results, it is evident that the cover contains a very expressive visual charge and is an initiating element of the record packaging narrative. In addition, the packaging is part of a visual narrative of the album and therefore of the interactive unification with all its parts, this makes it project an emotional value to music lovers. He concludes that the hypothesis is partially confirmed, because the cover projects a lot of visual weight on an album, and this is reflected on streaming platforms. However, the album packaging contains in each element a function that complements the conceptual narrative of the album and therefore reflects a diversity of emotions when interacting with music lovers.
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