Bibliographic citations
Vite, C., Palomino, M. (2023). Relación entre la calidad servicio electrónico, e-WOM e intención de recompra de ropa en limeños de 18 a 39 años [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/669016
Vite, C., Palomino, M. Relación entre la calidad servicio electrónico, e-WOM e intención de recompra de ropa en limeños de 18 a 39 años [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/669016
@misc{renati/407713,
title = "Relación entre la calidad servicio electrónico, e-WOM e intención de recompra de ropa en limeños de 18 a 39 años",
author = "Palomino Ramirez, Milagros Aracely",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
This research work aimed to confirm whether there is a positive relationship between the quality of the electronic service, the e-WOM and the intention to repurchase clothing in adults aged 18 to 39 in Metropolitan Lima. With this, it was sought that companies with clothing websites can improve their characteristics to retain the Peruvian consumer. In this way, two correlational investigations carried out in Indonesia were taken as references, which shared the three mentioned variables and allowed understanding the dimensions and definitions of each one, which was detailed in the theoretical framework and served as the basis for the problem and hypothesis. Likewise, through one of the base articles, the questionnaire was carried out on Likert scales, which was validated using the Aiken V coefficient with 5 experts from the sector and which later, through the Google Forms platform, allowed to survey the target audience online. With the results, the degree of reliability of the values was first validated using Cronbach's Alpha and later, normality was analyzed with the K-S test, where a non-normal distribution was determined and, therefore, the Spearman correlation was used to validate or reject the hypotheses. Finally, it was concluded that the 3 variables do present a positive relationship at different levels, in some cases medium or considerable.
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