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Rios, S., (2023). El marketing digital y el uso de las TICs en las billeteras digitales en el distrito de Comas, periodo 2022-2023 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/35418
Rios, S., El marketing digital y el uso de las TICs en las billeteras digitales en el distrito de Comas, periodo 2022-2023 [Tesis]. PE: Universidad Privada del Norte; 2023. https://hdl.handle.net/11537/35418
@misc{renati/406799,
title = "El marketing digital y el uso de las TICs en las billeteras digitales en el distrito de Comas, periodo 2022-2023",
author = "Rios Benites, Sofia Mabel",
publisher = "Universidad Privada del Norte",
year = "2023"
}
Title: El marketing digital y el uso de las TICs en las billeteras digitales en el distrito de Comas, periodo 2022-2023
Authors(s): Rios Benites, Sofia Mabel
Advisor(s): Coral Morante, José Antonio
Keywords: Marketing en Internet; Tecnologías de la información y de la comunicación; Redes sociales en Internet; Publicidad; Billeteras digitales; Digital marketing; TICs; Social networks; Advertising; Digital wallets
OCDE field: https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 18-Jul-2023
Institution: Universidad Privada del Norte
Abstract: En el presente trabajo de investigación trata sobre el Marketing Digital y el uso de las Tecnologías de Información y Comunicación en las Billeteras Digitales en el Distrito de Comas, teniendo como principal objetivo el de poder identificar la relación que tiene el Marketing Digital y el Uso de las TICS dentro de las Billeteras Digitales en el Distrito de Comas – Periodo 2023. Asimismo, la metodología desarrollada en la investigación es de tipo básica, con un enfoque cuantitativo, cuyo alcance es de nivel descriptivo – correlacional. Donde para dar cumplimiento al objetivo se escogió como instrumento la encuesta y como herramienta el cuestionario, la cual fue realizada a las diferentes personas que residan en el distrito de Comas, teniendo como población a 92,952 habitantes del distrito de Comas y como muestra a 384 personas en total. Los hallazgos en la presente investigación fueron mediante estadística descriptiva e inferencial, dando un resultado de correlación del 0.496 entre las variables, constatando la hipótesis general que tiene un nivel de correlación positiva media y las hipótesis especificas con un nivel de correlación débil, gracias a ello se podrá observar la relación entre el Marketing Digital y el Uso de las TICS en las Billeteras Digitales en la actualidad.
This research work deals with Digital Marketing and the use of Information and Communication Technologies in Digital Wallets in the District of Comas, with the main objective of identifying the relationship between Digital Marketing and the Use of ICT in Digital Wallets in the District of Comas - Period 2023. Also, the methodology developed in the research is of basic type, with a quantitative approach, whose scope is descriptive - correlational level. In order to fulfil the objective, the survey was chosen as an instrument and the questionnaire as a tool, which was carried out among the different people residing in the district of Comas, with a population of 92,952 inhabitants of the district of Comas and a total of 384 people as a sample. The findings in the present investigation were through descriptive and inferential statistics, giving a correlation result of 0.496 between the variables, confirming the general hypothesis that has a medium level of positive correlation and the specific hypotheses with a weak level of correlation, thanks to this it will be possible to observe the relationship between Digital Marketing and the Use of ICTs in Digital Wallets at present.
This research work deals with Digital Marketing and the use of Information and Communication Technologies in Digital Wallets in the District of Comas, with the main objective of identifying the relationship between Digital Marketing and the Use of ICT in Digital Wallets in the District of Comas - Period 2023. Also, the methodology developed in the research is of basic type, with a quantitative approach, whose scope is descriptive - correlational level. In order to fulfil the objective, the survey was chosen as an instrument and the questionnaire as a tool, which was carried out among the different people residing in the district of Comas, with a population of 92,952 inhabitants of the district of Comas and a total of 384 people as a sample. The findings in the present investigation were through descriptive and inferential statistics, giving a correlation result of 0.496 between the variables, confirming the general hypothesis that has a medium level of positive correlation and the specific hypotheses with a weak level of correlation, thanks to this it will be possible to observe the relationship between Digital Marketing and the Use of ICTs in Digital Wallets at present.
Link to repository: https://hdl.handle.net/11537/35418
Discipline: Administración
Grade or title grantor: Universidad Privada del Norte. Facultad de Negocios
Grade or title: Licenciado en Administración
Juror: Sanchez Povis, Abelardo Favio; Pedroza San Miguel, Rosa Diana; Chiccon Mendoza, Oscar Guillermo
Register date: 18-Dec-2023
This item is licensed under a Creative Commons License