Bibliographic citations
Candela, D., (2022). Plan de negocio para la importación, distribución y comercialización de muñecos de vinil, marca “Funko Pop” por la empresa Mrs. Funko [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/668209
Candela, D., Plan de negocio para la importación, distribución y comercialización de muñecos de vinil, marca “Funko Pop” por la empresa Mrs. Funko [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/668209
@mastersthesis{renati/405923,
title = "Plan de negocio para la importación, distribución y comercialización de muñecos de vinil, marca “Funko Pop” por la empresa Mrs. Funko",
author = "Candela Corcuera, Diego Enrique",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
This business plan is created and developed under the circumstances of the new modernity and normality after COVID-19 and under the context of world mega trends, such as the buying and selling of funkos, the plan aims to determine the commercial, operational and economic viability of the development and selling of the Mrs. Funko company which is aimed at men and women collectors, adolescents and adults of socioeconomic level B and C of Metropolitan Lima, specifically living in the districts of Lince, Jesús María, La Victoria, Breña, Surquillo and San Isidro, which ages are between 18 and 45 years old. “This in order to take advantage of the growing demand for funkos and the growing purchase of products online in this segment Mrs. Funko is presented as an online and physical store with history and motivations in such a way that it can create emotional bonds with the public during the pre-sale service, the store sale and the after-sale of the Funko Pop, thus giving the possibility that people who buy in our store absorb those emotions of being able to acquire their dream Funko, which would make the store feel unique and different compared to the competition. The development of the business under the guidelines of an authentic and irreplaceable store would allow us to have a “competitive advantage over the competition, since we consider developing a unique and precise policy for the sale of funkos, as well as a way of treating potential customers and common customers, with a personalized service, without leaving any doubts in their purchase, answering their questions, solving their concerns and defining us as a store that has all the funkos that any person would want. The project contemplates an initial investment of S/ 60,417.68 for the opening of the first store with 70% financing from a bank. The study shows that the IRR is higher than the WACC rate at 87% and the NPV is greater than 0, reflecting its economic feasibility.
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