Bibliographic citations
Nuñez, Y., Olea, K. (2022). Atributos del UTAUT más relacionados con el uso de App de citas para parejas en estudiantes de universidades privadas, que pertenecen a los niveles socioeconómicos A, B y C, y que residen en Lima Metropolitana y la Provincia Constitucional del Callao en 2020 [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/667912
Nuñez, Y., Olea, K. Atributos del UTAUT más relacionados con el uso de App de citas para parejas en estudiantes de universidades privadas, que pertenecen a los niveles socioeconómicos A, B y C, y que residen en Lima Metropolitana y la Provincia Constitucional del Callao en 2020 [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/667912
@misc{renati/405270,
title = "Atributos del UTAUT más relacionados con el uso de App de citas para parejas en estudiantes de universidades privadas, que pertenecen a los niveles socioeconómicos A, B y C, y que residen en Lima Metropolitana y la Provincia Constitucional del Callao en 2020",
author = "Olea Cordova, Karla Rocio",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
This research aims to show which factors of the UTAUT are more associated with the use of a mobile dating application in students of private universities, who belong to socioeconomic levels A, B and C and who reside in Metropolitan Lima and the Constitutional Province of Callao in 2020. The information in this study is relevant because it will allow us to know the importance of mobile dating applications in the interrelationship of students. To measure the influence that the motivational factors play, we have analyzed the four dimensions of the Unified Theory of Acceptance and Use of Technology (UTAUT) model: Perceived usefulness, Perceived ease of use, Behavioral intention, and Actual system use; and the following variables: age, gender, and socioeconomic levels. Chapter 1 presents the introduction to the subject of the investigation and its current situation. This will be the starting point for both research questions and the setting of objectives. In the theoretical framework, we will explain the TAM model in order to set the hypothesis and variables. Chapter 2 shows that the investigative methodology has been framed in a mixed focus. For the qualitative study, we have performed depth interviews with field experts, while on the quantitative part of the research, we have performed surveys. Chapter 3, with the collected data a descriptive analysis was performed, also, the reliability of the tool was evaluated in order to test a potential hypothesis. Chapter 4 mentions the conclusions and findings obtained from the performing analysis, as well as the limitations we faced during our research. Based on that, we set recommendations.
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