Bibliographic citations
Fernandez, K., (2022). Análisis de la campaña #YoDecidoCuando en TikTok, como comunicación educativa para la prevención del embarazo adolescente [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/667821
Fernandez, K., Análisis de la campaña #YoDecidoCuando en TikTok, como comunicación educativa para la prevención del embarazo adolescente [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/667821
@misc{renati/405221,
title = "Análisis de la campaña #YoDecidoCuando en TikTok, como comunicación educativa para la prevención del embarazo adolescente",
author = "Fernandez Tomanguillo, Kimberlie Pierina",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
The purpose of this research is to analyze how # YoDecidoCuando campaign on TikTok is perceived as an educational communication for teenage pregnancy prevention in Peru. A qualitative case study methodology was applied. Using the homogeneous sampling technique, 15 semi-structured interviews were carried out with young women aged 16 - 19 years, who had a smartphone and followed gynecologists accounts on TikTok. As a result, we observed that this type of campaign on TikTok encourages people to become aware of health issues, because it generates interest and motivation to learn more about sex education. In this sense, the findings serve as a starting point for applying educational communication strategies on TikTok by institutions and organizations looking for new strategies to target a young audience.
This item is licensed under a Creative Commons License