Bibliographic citations
Torres, D., Novoa, J. (2022). Plan de negocios para el desarrollo de una casa productora de composición, producción, musicalización de artistas y productos audiovisuales [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/667454
Torres, D., Novoa, J. Plan de negocios para el desarrollo de una casa productora de composición, producción, musicalización de artistas y productos audiovisuales [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/667454
@misc{renati/404509,
title = "Plan de negocios para el desarrollo de una casa productora de composición, producción, musicalización de artistas y productos audiovisuales",
author = "Novoa Garcia, Jorge Augusto",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
This business plan proposes the development and implementation of a production house for composition, production, musicalization of artists and audiovisual products. Likewise, an additional outsourced marketing service is proposed that can help artists with the development of their image and the launch of their songs as a complement to the production service. Even so, each service will work independently without the need to contract another one beforehand, and each of them is described in detail in the following chapters. This document addresses all the necessary aspects to determine if the proposed business is viable and profitable in the current scenario of the country, for which it has worked with a range of activity of 3 years. Various strategies have been developed based on a rigorous analysis, a market diagnosis and the experience that the developers of this plan have on the Peruvian music industry has even been considered. In the same way, all the processes, costs, operation of the operations plan, projections, among other things are shown. The entire analysis is detailed throughout the theoretical framework and the methodological design, ending with some conclusions and recommendations resulting from the research.
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